1. Background
This privacy notice lets you know what happens to any personal data that you give to us, or any that we may collect from or about you. It applies to all products and services, and instances where we collect your personal data.
This privacy notice applies to personal information processed by or on behalf of Best Western, Cocoa Beach.
Changes to this privacy notice
This privacy notice was updated on June 5, 2018. We may change this privacy notice from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. We encourage you to check this privacy notice for changes whenever you visit our website – http://bestwesterncocobeach.com

2. What kinds of personal information about you do we process?
Personal information that we’ll process in connection with all of our products and services, if relevant, includes:
• Personal and contact details, such as title, full name, contact details and contact details history
• Your date of birth, gender and/or age
• Your nationality, if needed for the product or service
• Family members (if relevant to the product or service)
• Records of your contact with us such as via the phone number of our breakdown service and, if you get in touch with us online using our online services or via our smartphone app, details such as your mobile phone location data, IP address and MAC address
• The usage of our products and services, any call outs and claims and whether those claims were paid out or not (and details related to this)
• Marketing to you and analyzing data, including history of those communications, whether you open them or click on links, and information about products or services we think you may be interested in, and analyzing data to help target offers to you that we think are of interest or relevance to you.
• Insights about you and our customers gained from analysis or profiling of customers
• Where relevant, information about any guarantor which you provide in any application
• Third party transactions; such as where a person other than the account holder uses the service, information about that person and the transaction

3. What is the source of your personal information?
We’ll collect personal information from the following general sources:
• From you directly, and any information from family members, or associates
• Information generated about you when you use our products and services
• We buy or rent information about you or customers generally from third parties including demographic information, marketing lists, publicly available information and other information to help improve our products and services or our business

4. What do we use your personal data for?
We use your personal data, including any of the personal data listed in section 1 above, for the following purposes:
• Managing the product or service you have with us
• To improve the operation of our business and that of our business partners
• To follow guidance and best practice under the change to rules of governmental and regulatory bodies
• For management and auditing of our business operations including accounting
• To monitor and to keep records of our communications with you and our staff
• For market research and analysis and developing statistics
• For direct marketing communications and related profiling to help us to offer you relevant products and service, including deciding whether or not to offer you certain products and service. We’ll send marketing to you by SMS, email, phone, post, social media and digital channels (for example, using Facebook Custom Audiences and Google Custom Match). Offers may relate to any of our products and services as well as to any other offers and advice we think may be of interest
• To provide personalised content and services to you, such as tailoring our products and services, our digital customer experience and offerings, and deciding which offers or promotions to show you on our digital channels
• To comply with legal and regulatory obligations, requirements and guidance
• To provide insight and analysis of our customers both for ourselves and for the benefit of business partners either as part of providing products or services, helping us improve products or services, or to assess or improve the operating of our businesses
• To share information, as needed, with business partners, service providers or as part of providing and administering our products and services or operating our business

5. What are the legal grounds for our processing of your personal information (including when we share it with others)?
We rely on the following legal bases to use your personal data:
1. To comply with our legal obligations
2. With your consent or explicit consent:
a) For some direct marketing communications
b) For some of our profiling and other automated decision making

6. How and when can you withdraw your consent?
Where we’re relying upon your consent to process personal data, you can withdraw this at any time by contacting us using the details below.

7. Do you have to provide your personal information to us?
We’re unable to provide you with our products or services if you do not provide certain information to us. In cases where providing some personal information is optional, we’ll make this clear.

8. Do we do any monitoring involving processing of your personal information?
In this section monitoring means any: listening to, recording of, viewing of, intercepting of, or taking and keeping records (as the case may be) of calls, email, text messages, social media messages, in person (face to face) meetings and other communications.
We may monitor where permitted by law and we’ll do this where the law requires it, or to comply with regulatory rules, to prevent or detect crime, in the interests of protecting the security of our communications systems and procedures and for quality control and staff training purposes. This information may be shared for the purposes described above.

9. What about other automated decision making?
We sometimes make decisions about you using only technology, where none of our employees or any other individuals have been involved. For instance, we may do this to decide: whether to offer you a product or service, to determine the risk of doing so, the price we will offer, what terms and conditions to offer you, or to assess what payment methods we can offer you. We’ll do this where it is necessary for entering into or performing the relevant contract, is authorized by laws that apply to us, or is based on your explicit consent.

10. For how long is your personal information retained by us?
Unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:
• For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations
• For as long as we provide goods and/or services to you and then for as long as someone could bring a claim against us; and/or
• Retention periods in line with legal and regulatory requirements or guidance.

11. What are your rights under data protection laws?
Here is a list of the rights that all individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not. The right of data portability is only relevant from May 2018.
• The right to be informed about the processing of your personal information
• The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
• The right to object to processing of your personal information
• The right to restrict processing of your personal information
• The right to have your personal information erased (the “right to be forgotten”)
• The right to request access to your personal information and to obtain information about how we process it
• The right to move, copy or transfer your personal information (“data portability”)
• Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you
You can contact us using the details below.

12. Your right to object
You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests. You can contact us by going to the Contact Us section of our website to exercise these rights.

13. What are your marketing preferences and what do they mean?
We may use your home address, phone numbers, email address and social media or digital channels (for example, Facebook, Google and message facilities in other platforms) to contact you according to your marketing preferences.
You can opt out of any email or text marketing by following the unsubscribe links. If you receive a marketing call from us, you can ask the person who called you to opt you out. You can also write to us at Best Western Cocoa Beach, 5600 North Atlantic Avenue, Cocoa Beach, Florida 32931, marking it for the attention of the Property Manager. Or email us on our Contact Us page – http://bestwesterncocoabeach.com/contact/.

Contact Us
If you have any questions about this privacy notice, or if you wish to exercise your rights or contact the Property Manager, you can contact us by going to the Contact Us pages of our website – http://bestwesterncocoabeach.com/contact/.
Alternatively, you can write to Best Western Cocoa Beach, 5600 North Atlantic Avenue, Cocoa Beach, Florida 32931, marking it for the attention of the Property Manager.